Women of Noitē is our new editorial series devoted to the women who inspire us: women whose worlds are shaped by beauty, ambition and intention. Our first conversation begins here with Rachel Hirsch.

Rachel Hirsch builds across wellness, movement, and community. As the Founder and Managing Partner of Wellness Growth Ventures, she backs early-stage brands shaping the future of wellness. She is also the founder of Empowered Yoga and The 2% Club — spaces rooted in both ambition and wellbeing.

Her world spans investing, brand building, and connection, but what stayed with us most was the way she speaks about identity: not as something to simplify, but something expansive enough to hold every part of who you are.

Rachel, I'm so glad you're here. Tell me a little about yourself and what you do.

I’m the Founder and Managing Partner of Wellness Growth Ventures, a seed-stage fund investing in the future of wellness. I sit at the intersection of capital and wellness — backing founders building high-growth, high-integrity brands in beauty, fitness, food, and health. I also built Empowered Yoga and The 2% Club, so I don’t just invest in wellness — I try to live it. 

You've moved between worlds that most people keep separate — investment banking, yoga, wellness investing, community building. What was the thread connecting all of it, even when it wasn't obvious?

For a long time, I thought they were contradictions. The finance girl. The yoga girl. The ambitious one. The sensitive one. There was shame in not being just one thing. But the truth is, it was always me. I didn’t need to choose a lane. I needed to build a bridge. Once I stopped trying to split myself in half, the throughline was obvious and I was able to experience real growth I couldn't before.

What would you tell the younger version of you that was still trying to make the different parts of herself make sense?

You’re expansive. I spent years trying to fit into a box because that felt safer. My dad is my hero. My sister is brilliant. They were so good at doing what was expected and doing it well. I admired that. I tried to replicate it.
But I wanted everything. All the time. I’m neurodivergent and for years I treated that like a flaw instead of fuel.
I would tell her: stop apologizing for your range. You don’t need to compress yourself to be understood. Build the path that matches your brain.

What does a day in your life actually look like?

Early workout. Coffee. Founder calls. Diligence. Voice notes. Investor updates. A studio visit. A board conversation. Content creation somewhere in between. It’s part capital allocation, part brand building, part community cultivation. Structured mornings. Fluid afternoons. And always space to think — because thinking is the job.

What inspires you most right now — a person, a place, a feeling?

The 2% Club continues to inspire me the deeper we dive into it. There’s something almost electric about it. A room where women are building, supporting each other it, asking sharper questions, thinking longer term. It feels like tectonic plates moving quietly under the surface. You don’t always see it on Instagram. But you feel it.

You back women building something real in the wellness space. What do you look for?

Edge and endurance. I look for founders who deeply understand the problem because they’ve lived it — but who also respect unit economics. Clear margin structure. Capital efficiency. A product that earns repeat behavior, not just attention. And above all, self-belief that doesn’t wobble the first time the market does. 

The nights you save for yourself — how do you spend them?

In bed early. Snuggling Nala (my pup). Good music playing softly. Phone on do not disturb. I am such a homebody. My version of luxury is being in my own space, calm and warm, knowing the world can wait until morning

What scent note feels most like you? 

I love Vanilla. It's warm, grounding, and a little indulgent.